REI Forest Fitness

If you can do it in there, you can do it out here. A new gym would be "created" under the name of Forest Fitness. It's all about seeing the woods in a different light and as a replacement for a trip inside to the gym. It's a perfect opportunity for REI to generate PR and push their "Get Outside" philosophy. Plus, who doesn't love a gimmicky, 80's-feeling, in-your-face campaign?